Innovation is the primary driver in each of the sectors that impact our lives – the economy, health, energy and security. The problem is that today, roughly 4 percent more IP is stolen than gets licensed; this theft amounts to $1 trillion p.a. in the U.S. alone. Meanwhile, 30 percent of all R&D is wasted reinventing what someone else has already discovered.

While there is very little management of IP (less than 5 percent of organizations use any kind of IP management tool), there is even less agreement on the best practices for managing IP. In this session, we’ll discuss best practices  - gleaned from several hundred professionals in the field - and how performance improvements can be made in universities.

Attendees Will Learn How To...

• Assess the performance of intellectual assets in the economy
• Describe challenges that make intellectual assets difficult to manage and commercialize
• Understand practices that technology transfer professionals use to remove friction on innovation