Videos

Channel: 
Webinars

Commercialization Success Tools - Strategic Marketing for Your TTO

Duration 
01:55:21

In this webinar, Wendy Kennedy, President of wendykennedy.com Inc., will equip you with a proven framework to make marketing a strategic asset to achieve your metrics.

Some of the topics include:
-The Lure of Spaghetti Marketing!
-Is Your Office "Market-Ready" -- A 4-Point Diagnostic
-What's on the Back of Your Envelope? -Defining Your "MAP"
-Who Is NOT Your Customer?
-Committing to Your Big Buses
-Low-Cost, High-Value Marketing Tools for Commercialization.

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Duration 
01:55:21