Events

2015 Industrial Research Institue Annual Meeting: Customers at the Core

WHEN
April 27 - April 30 / 12:00 AM - 12:00 AM EDT
04/27/15 12:00 AM 04/30/15 12:00 AM America/New_York 2015 Industrial Research Institue Annual Meeting: Customers at the Core United States
Organizations are continually challenged to innovate for their customers, to enhance their value propositions and better identify and address latent customer needs. Today, under the influence of many technological and social trends, new approaches are emerging that fundamentally redefine the role of consumers and producers and their relationships to each other. According to IBM’s 2013 Global C-Suite Study, “The Customer-activated Enterprise,” outperforming enterprises are 54% more likely than underperforming ones to collaborate extensively with their customers.