Researchers know their technology better than anyone. This means they can be a technology transfer office's (TTO) greatest asset when pitching to prospective licensees and partners. Ironically, it also means they can be (shall we say) a bit of a liability in marketing interactions.
This session will help TTOs give researchers the skills and insights they need to stay on the asset side of the technology marketing balance sheet. You will come away with helpful tools you can use immediately, including effective coaching techniques, how to prepare for specific licensing targets, and recommendations for training frequency and follow-up.
Presenters are Rebecca Stoughton, MBA, CLP, and Danielle McCulloch, MBA, of Fuentek LLC.