December 5, 2013
Commercialization Success Tools: Strategic Marketing for Your TTO
In this webinar, Wendy Kennedy, President of wendykennedy.com Inc., will equip you with a proven framework to make marketing a strategic asset to achieve your metrics.
Some of the topics include:
- The Lure of Spaghetti Marketing!
- Is Your Office "Market-Ready" -- A 4-Point Diagnostic
- What’s on the Back of Your Envelope? -Defining Your "MAP"
- Who Is NOT Your Customer?
- Committing to Your Big Buses
- Low-Cost, High-Value Marketing Tools for Commercialization.
