Commercialization Success Tools: Strategic Marketing for Your TTO


In this webinar, Wendy Kennedy, President of wendykennedy.com Inc., will equip you with a proven framework to make marketing a strategic asset to achieve your metrics.

Some of the topics include:

  • The Lure of Spaghetti Marketing!
  • Is Your Office "Market-Ready" -- A 4-Point Diagnostic
  • What’s on the Back of Your Envelope? -Defining Your "MAP"
  • Who Is NOT Your Customer?
  • Committing to Your Big Buses
  • Low-Cost, High-Value Marketing Tools for Commercialization.